SaaS GTM
Marketing
1/27/2024
How to Refine Your Value Proposition, POV and Sales Story
In today’s post, I want to show you how I use distinct question sets to craft a differentiated POV, message, value proposition and sales story. The core focus of your GTM is grounded in a relentless pursuit of specificity in your product positioning.
Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor