Ditch the overwhelm and confusion. Gain peace of mind and scale your business with consistent, measurable GTM outputs that gets results. See if we're a good fit.
Proven experience, trusted advice.
Read my 100+ recommendations on Linkedin.
Real GTM success isn’t about quick fixes or flashy playbooks but steady, consistent effort.
Most advisors rely on outdated strategies or one-size-fits-all formulas, offering advice that doesn’t reflect the realities of businesses under $15M. That’s not how growth works.We believe there are no recipes. Instead, success comes from understanding what drives results—the right people, processes, strategies, and tactics working together over time.
Marketing isn’t just a function—it’s the master of your business. It defines how customers perceive you, creates opportunities, and drives momentum. When you get it right, marketing becomes the engine behind sales, growth, and your competitive edge.
By focusing on the core of your marketing, you build a foundation that scales, stays aligned with your vision, and delivers reliable results.It’s not about quick wins.
It’s about consistent progress that lasts.
When you take ownership, you invest in better results today and in a future where your business holds all the cards.
Go-To-Market Strategy
Ensure your GTM strategy is heading in the right direction. Start seeing results faster with the right strategy, plan and execution. Don't leave it to chance. Validate your plans to the board.
Stop Wasting Time
Your experienced Copilot will help you to stop wasting time on the wrong activities, the wrong investments and trying to do too much at the same time. Instant ROI on spend and buying back your time.
No More Unknowns
Want to understand the black box of marketing and GTM. Your copilot will educate and coach in filling in the gaps to turn unknowns into knowns, turning chaos into clarity.
Leverage Networks
Access your Copilots extensive network to plug gaps in hiring, agency support, freelancers and partnerships. Only work with the best providers who get results.
Improved Positioning
Your Copilot is an expert in positioning, messaging, value propositions and creating differentiated POVs. Tap into this expertise to win more deals.
Funnel Insights
Insights in best practice on funnel conversion. Are your current conversion rates bad? Start to see what great would look like.
Market Expansion
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
IPO
Strategy
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Team Upskilling
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Martech Audits
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Scenario Planning
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Outputs not Activities
You go on a journey to understand the difference between outputs vs activities. We'll slim down your focus to scale and grow faster -- with greater confidence.
Go-To-Market
Strategy
Design a marketing playbook that highlights the correct channels and provides insights around the key people needed in org design.
Marketing
Turnaround
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Team
Alignment
Implement mentoring and frameworks to improve communications and GTM alignment between marketing, product, and sales teams.
Leadership
Recruitment
Validate candidates’ technical skills in the recruitment process to improve confidence over making the right leadership appointment.
Validation
Of Spend
Educate clients on brand-building and Sales Activation investment theories to drive a deeper understanding of where money is being spent.
Funnel
Insights
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Market
Expansion
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
IPO
Strategy
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Team
Upskilling
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Martech
Audits
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Scenario
Planning
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Insights
To
Innovation
Check clients’ ‘unknown unknowns’ and provide a valuable external perspective that identifies opportunities for strategic innovation.
GTM Accelerator is for CEOs, VCs, and leadership teams, designed to solve urgent GTM challenges fast and build effective marketing systems. It is a done-with-you program to resolve your "root cause" GTM Issues, supercharge your in-house marketing & grow a resilient, thriving, and autonomous GTM within one year.
Through bi-weekly, action-focused coaching calls, we guide CEOs to make confident decisions, avoid costly missteps, and go faster. We act as an accountability partner, helping you achieve higher revenue, a stronger valuation, and better exit opportunities.
Whatever challenge you face along your growth journey, your GTM Agent is a trusted implementation partner to help you navigate complexity, sharpen decision-making, and operate at the very top of your game. Out of our last 5 clients: (1) CEO exit of $140M (2) Hit $10M ARR milestone (3) Saved $50,000 on GTM channel spend (4) Hired CMO & CRO at no cost through network - saving $60,000 in fee's (5) Improved sales conversion to 40% (from 25%)
“When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).”
Ideal for emerging scale-ups or Start-ups under $2.5M ARR
Ideal For CEOs And Leadership At High-Growth Scale-Ups over $2.5M ARR
Ideal For Larger Teams, Multiple Products, Or High-Growth Scale-Ups
The Process:
From day-1 you'll gain access to all our frameworks, templates and processes that have helped 50+ companies scale.
4-Week Reset and Refocus
• Identify what’s working and what’s not by uncovering the root issues.
• Align your team on high-impact work that drives results.
• Gain tailored clarity on your offer, pricing, and messaging—focusing on key pillars, not just doing more.
8-Week Coaching
Put your growth plan into action and refine your approach:
• Learn how to create a GTM system and what looks like.
• Test ideas quickly and learn what works.
• Get clear feedback to improve execution and build a results-driven culture.
9-Month Accountability and Value Creation
Focus on long-term growth and team development:
• Focus on your biggest growth drivers.
• Close alignment and confidence with investors.
• Build a strong team to sustain and scale.
All GTM Accelerator programs require a 3-month minimum commitment.
* All packages include 30 days’ notice cancellation terms after month three
* Pricing discount available on contracts greater than six months in duration and paid in advance
* Broader board advisory roles, NED, or equity arrangements post initial engagement may be available.
* Equity ONLY: Be aware that you’d have to be able to outmatch Edwin's Quantum Accelerator Fee in terms of potential equity, which starts at USD 100,000.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
I had the honour to work with Ed during his time at Gett as ad-interim CMO. He joined us to support the business in a complete re-think of our marketing strategy (on a term), but his input became so embedded in the organisation that we worked together for more than one year! Ed helped us to re-design the structure of the team, re-assess all the various tools used for all digital marketing and CRM activities, created a culture of excellence on content and - probably the most important thing - attracted incredible talent into the organisation. I can genuinely say that Ed is the "go-to" person if you need a strong mix of strategy, knowledge sharing, hands-on execution for all growth matters. It will definitely be for me!
