Sales-led growth doesn't work.
Our 1 day GTM Bootcamp helps ambitious founding teams configure their business for scale using my proven methodology.
Loosening the reins, delegating, and watching your ‘baby’ grow can feel nigh on impossible when you’re grinding on the front lines.
Let’s fix that, quickly.
Ambitious founding teams (£2m - £10m ARR) looking to expand their RevOps, quickly.
High-growth start-ups or scale-ups ready to boost their investment proposition and ramp up hiring for Product & Marketing roles.
Overworked CEOs making founder-led sales and looking to establish a more concerted marketing strategy.
Investors and VCs seeking to optimize the performance of revenue teams at their portfolio companies.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Edwin worked at Appirio for 4+ years and was critical to building Appirio’s European business from the ground up. Edwin drove results and built an incredible team. He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.
Edwin is a constant student... from some new piece of technology he wanted us to pilot to self-help programs he was pushing us to try, he was always working on himself and raising the bar for all of us.
We’ll overhaul your RevOps in less than a week. Here’s how…
It’s easy to lose sight of what’s working and what isn’t when you can't see the wood for the trees. Founding teams are usually busy grinding and don’t have the luxury of time to step away from the detail.
This intensive bootcamp gives revenue leaders the opportunity to take stock of how their existing activities translate into goal-orientated outputs — identifying inefficiencies that need fixing and ‘nice-to-haves’ that currently feel out of reach.
From here, we can start to get more focused on our objectives and isolate which activities to prioritize for delivering the required outputs.
Once you’ve established what success looks like, it's time to feed your revenue pipeline with demand from real customers. This is a two-step dance that begins with outlining your GTM playbook (i.e. how will you get from here to there) and ends with ramping up your hiring campaign for Product and Marketing roles — not sales.
Salespeople don't create demand but great products and powerful marketing campaigns do. Too many start-ups rush into hiring sales leaders before generating sufficient demand by finding product-market fit and shouting about it with the right marketing strategy.
Surround your product with amazing people and get customers through the proverbial door. That needs to be your priority.
Now that your marketing machine is up and running, it's time to create the actual customer journey and lifecycle for driving new business.
Here we’re systemizing your revenue funnel by building the right architecture for your business model — using continuous testing to make customer journeys compelling, sticky, and smooth.
As we build out your resource structure and content strategy, we look at what assets are needed to convert brand awareness into lead flow and how to engage prospects further down the funnel.
The final piece in the puzzle (and only once you’re confident that you have sufficient processes in place to generate demand) is to start hiring salespeople and/or scale your sales function.
This is your ticket to step away from founder-led selling and take comfort in the fact that the top of your funnel will operate independently of good/poor sales hires. Ahhhh…and breathe.
Transitioning from founder-led selling to a fully-fledged sales machine needn’t be as difficult as people make it.
If you’re an emerging start-up, fast-growth scale-up, or stalled organization, I’d love to design your marketing playbook and take you through my proven model that has helped 50+ scale-ups ramp up their RevOps.
Explore my 100+ LinkedIn recommendations here.
As an experienced SaaS 'C' level operator and ex-CMO, I won’t just give you the cure to your current challenges — I’ll show you how to apply it by identifying your ‘unknown unknowns’ and covering everything from demand generation through to sales execution.