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Marketing

5/17/2021

5 Ways to Become a More Credible Marketing Leader

Most marketing leaders struggle with the same problems. I’ve struggled with it myself. It’s difficult to be a marketer. It’s a poisoned chalice. On the one hand, you get blamed for not producing enough pipeline.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Sales

Marketing

5/14/2021

Should SDRs Sit in Marketing or Sales?

Today’s blog post will be addressing an age old question — should Sales Development Reps (SDRs) sit in sales or marketing? Where in the organisation do they need to sit for the best outcome?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Personal Progress

Marketing

4/21/2021

How to Become a Better Leader

There are currently over 15,000 books in circulation on the subject of leadership. It sounds like a lot, but this number proves the sheer demand to gain knowledge on the topic.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

3/10/2021

How Do You Get Feedback From Customers to Sharpen Your Proposition Messaging?

You need to carry out structured and unscripted interviews. Then aggregate what they tell you. Use the data and content to build personas on those experiences.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

2/2/2021

What Makes a Kick-Ass B2B SaaS business

Fundamentals of business have not changed. Not in Bill Gates eyes. What is certainly true about building a B2B SaaS business is one thing. It’s not easy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/17/2020

How to Build a Likeable Brand

We all work in busy industries but tech, and especially the burgeoning fintech sector, are highly competitive with new entrants bombarding the same customer base.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

4/1/2020

How to Scale Outbound Marketing — Your Practical Guide for Success

We’re living in strange and frightening times. For many of us, the coming months and weeks will look very different.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/1/2019

7 Predictions for B2B Marketing in 2020

The quote, “change is the only constant in life”, is attributed to the Greek philosopher Heraclitus.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

6/19/2019

Bored with MQL’s and Adding Value? 5 Ways to Stay a Relevant CMO and Marketer

Most marketers begin bylooking at ‘how do we build a framework’ around Marketing Qualified Leads. This isn’t a bad thing.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/21/2018

3 Questions You Must Ask to Build a Strong Marketing Strategy

Have you ever heard of a Spalax? They’re these goofy little rodents with big teeth and no eyes — you might know them as blind mole rats.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/27/2018

[Podcast] The Fallacy of Sales & Marketing Alignment

Alignment. It’s the buzzword in #B2B. Recently, I discussed the fallacy of sales & marketing alignment with Logan Lyles on the B2B Growth Show.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

5/11/2018

3 Killer Skills Aspiring Marketing Leaders Need For Success

Most marketers fall into several camps; brand marketers, digital marketers or B2B marketers. The truth is, the camp we all need a lens around is revenue generation — regardless of discipline.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor