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Marketing

1/14/2023

Everything an Open-Minded CEO Needs to Know about GTM in 2023

B2B buyers demand simple, diverse buying workflows today. This changes the game for everyone on your team.‍ Discover how the focus will shift from.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/10/2022

Stop Wondering What Questions To Ask When Hiring a VP Marketing/ CMO

To help on that front, I have collated a set of questions you should be asking when interviewing.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/3/2022

5 Questions That Build a Clearer Picture of Your Marketing Plan

To validate a marketing strategy you need to ask these fundamental questions to the marketing leader and team →

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/26/2022

Three Things Marketing Need to Do Better

Marketing suffers from complexity; it's a big one. What would I do differently to improve marketing impact?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/24/2022

How Successful Marketing Teams Operate

Most marketing teams fail because of the same reasons. Learn how successful marketing teams operate.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/11/2022

The Case For Making an Investment in Brand Building

Customer acquisition costs are through the roof, but CEOs are still reluctant to spend on brand building. Only being focused on demand generation is an old-school way of thinking.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

10/29/2022

Stop Wondering About Which Marketing Metrics Should be Reported

Metrics and KPIs are an essential part of building the marketing machine and within demand gen, and there are three key metrics you should want to review.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

10/23/2022

Do You Miss 50% of The Marketing Magic Formula?

The average CEO misses 50% of the marketing magic formula. Because great marketing has two parts: 1. Sales Activation, i.e. Demand Generation 2. Brand Building, i.e. Scaling an audience.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

10/20/2022

Marketing Strategy for SaaS Companies, Simplified

Go all in, building a sustainable (realistic) marketing growth plan. PS: This does not mean cutting spending.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

10/15/2022

How Building A SaaS Marketing Engine Takes 5 Years (Not What Most CEOs/VCs Think)

There are literally zero ways to build a marketing machine in three-month schemes. Similar to those offering get-rich-quick strategies. If someone is selling you that and you're buying?You're the fool.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/10/2022

How To Start Building a Less Complex Marketing Machine

Here's one short tip on improving marketing execution — How To Start Building a Less Complex Marketing Machine

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

8/20/2022

Do You Have Bad Pipeline Conversion Rates? (Here's How You Know)

Here's one short tip on improving marketing execution — How do you know whether you have bad sales funnel conversion rates?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor