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Marketing

3/24/2023

What is Demand Generation and Where are We Today?

Before you can begin ramping up your demand-gen flywheel, you must understand what demand generation is and how it’s evolved and where we are today.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

3/24/2023

How To Unpick The Black Box of Performance Marketing ROI

SaaS selling is becoming consumerised. ‍Marketing paid channels could be more effective. ‍Paid is 'often' the black box of pipeline generation growth.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

Sales

3/24/2023

How to Achieve Better Sales and Marketing Alignment

It’s an age-old story: marketing generates leads, but sales says the quality of the leads isn’t good. I’ve put together this article to share a few of my best tips for achieving sales and marketing alignment.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

2/25/2023

5 Buckets to Achieve Your Big Marketing Goals (By Focusing on What Matters)

How to Achieve Your Big Marketing Goals? You need to change your thinking to five things

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

2/11/2023

What Is Narrative Alignment? Get Serious About Your Positioning Execution

Want to nail your positioning and strategic narrative? Do you want to create "Narrative Alignment" internally and externally? Here's an easy 6-step checklist to increase your chances of building a precise positioning "Narrative Alignment" strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

1/28/2023

5 Keys to Lean Marketing Mastery in 2023

The worst feeling when scaling is the unknowns of marketing. Instead, start unpicking the unknowns. Deploy a "lean marketing" mindset.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

1/14/2023

Everything an Open-Minded CEO Needs to Know about GTM in 2023

B2B buyers demand simple, diverse buying workflows today. This changes the game for everyone on your team.‍ Discover how the focus will shift from.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/10/2022

Stop Wondering What Questions To Ask When Hiring a VP Marketing/ CMO

To help on that front, I have collated a set of questions you should be asking when interviewing.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

12/3/2022

5 Questions That Build a Clearer Picture of Your Marketing Plan

To validate a marketing strategy you need to ask these fundamental questions to the marketing leader and team →

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/26/2022

Three Things Marketing Need to Do Better

Marketing suffers from complexity; it's a big one. What would I do differently to improve marketing impact?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/24/2022

How Successful Marketing Teams Operate

Most marketing teams fail because of the same reasons. Learn how successful marketing teams operate.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

11/11/2022

The Case For Making an Investment in Brand Building

Customer acquisition costs are through the roof, but CEOs are still reluctant to spend on brand building. Only being focused on demand generation is an old-school way of thinking.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor