Marketing

Amidst the buzz that AI might replace marketers, a nuanced understanding of its role in go-to-market (GTM) strategies is essential.‍AI doesn’t replace marketers; it redefines how GTM strategies are executed.‍AI helps average CMOs stay average.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Many SaaS companies struggle to establish a differentiated point of view in the market (it's one of the most common GTM challenges). AI can help.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Being in a fast-growth scale-up is stressful when you have poor pipeline conversion—top-of-funnel, mid-funnel, and bottom-of-funnel. As a VC/investor, you want to see smooth conversion metrics and hockey stick growth. So does the CEO. So does the CMO.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Most board meetings have a request to look at funnel conversion. You either have a top-of-funnel problem (primarily) or a middle or bottom-conversion issue. Compounding this issue are sales and marketing leaders tending to go away and get back into the day-to-day. Guess what?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

In today’s post, I want to show you how I use distinct question sets to craft a differentiated POV, message, value proposition and sales story. ‍The core focus of your GTM is grounded in a relentless pursuit of specificity in your product positioning.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Explore the complexities CEOs face in understanding B2B marketing and discover the crucial role of a CMO in navigating this intricate landscape.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Between COVID and the boom we’ve seen in recent years in B2B SaaS investments, SaaS companies need to reframe their marketing for efficiencies, sustainability and growth—your GTM needs to be smarter. ‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Your GTM experience (especially LinkedIn) is full of complex, messy advice on building a marketing strategy. And today, I want to show you that it doesn’t have to be complicated. Each year, my marketing GTM plan was based on several foundational actions that can be jotted down on a piece of paper.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Have you ever struggled with creating buyer personas? ‍Feeling confused about who you are actually targeting and why?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

As the CEO, you want to know you have the right GTM strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Explore the core metrics you want to measure for a successful ABM programme and the biggest drivers of ABM and Outbound success.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Starting point for ABM is a shift toward highlighting ICP accounts. Traditional marketing looks at the whole mar ket, or industry, or segment and plans campaigns across generic cohorts. A discipline aligned to a less sophisti cated Demand Generation strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor