B2B Marketing Insights from Edwin Abl

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Marketing

10/21/2023

Your GTM experience (especially LinkedIn) is full of complex, messy advice on building a marketing strategy. And today, I want to show you that it doesn’t have to be complicated. Each year, my marketing GTM plan was based on several foundational actions that can be jotted down on a piece of paper.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

10/13/2023

The Power of Ideal Audience Profiles

Have you ever struggled with creating buyer personas? ‍Feeling confused about who you are actually targeting and why?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/15/2023

Strategy and Marketing KPIs: 3 Steps to Building The Playbook and Measuring Performance

As the CEO, you want to know you have the right GTM strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/2/2023

ABM “LITE” Part #3: ABM Launch and Always-On

Explore the core metrics you want to measure for a successful ABM programme and the biggest drivers of ABM and Outbound success.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/1/2023

ABM “LITE” Part #2: MarTech and Metrics

Tech stack — Depending on the size of your lists and the size of your budget, it might make sense to enlist more robust technologies instead of cooking up a DIY strategy. Metrics review and performance assessment is often done in siloes i.e. in marketing ops and sales ops. Do not let this happen. Make sure you have a ‘ONE TEAM’ ethos. A view of the full funnel flow-through from acquisition, purchase, cross-sell/ up-sell and LTV.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

9/1/2023

ABM "LITE" Part #1: ABM "Lite" Readiness

Starting point for ABM is a shift toward highlighting ICP accounts. Traditional marketing looks at the whole mar ket, or industry, or segment and plans campaigns across generic cohorts. A discipline aligned to a less sophisti cated Demand Generation strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

8/11/2023

How to Create a Marketing GTM "Offer Stack"

Building a marketing GTM plan has never been more complicated. However, it doesn’t have to be that way. The one crucial mistake people make is not thinking of the architecture.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

7/28/2023

VP of Marketing Interview Questions

Questions to help hire the right VP of Marketing or CMO for SaaS scale-up.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

7/1/2023

Key Questions to Assess the Competence of a Marketing Leader

If you are on the VC side and meeting the new marketing leader, knowing if they are competent in the context of Series A/ B and scaling the pipeline to the next level is essential. ‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

6/16/2023

How to Build Ladder Messaging (aka scale and sell smarter)

Want to create clear positioning, now and for the future product? ‍One of the most powerful concepts you should know about is something I can “ladder messaging”.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

5/6/2023

15 Must-Answer Marketing Questions for Revenue Growth

Rank and tackle the most significant obstacles to pipeline growth by focusing on one issue at a time, beginning with the highest priority challenge.‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

4/29/2023

Why Marketing GTM Fails

Marketing GTM failure vs Marketing GTM success.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor