4/19/2022

How To Improve Sales And Marketing Alignment

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

I recently had the pleasure of discussing sales & marketing alignment with James Bagan, an Operating Partner at Frog Capital.

James is a highly experienced operator in B2B SaaS, it was a fun session to understand how his take on the subject is similar and differs to mine.

Check out the full video below:

‍https://www.youtube.com/watch?v=RhsjNJMqRhI

about the author

A career scale-up operator, now Operating Partner at Mercia Ventures and advisor on differentiation, marketing, and GTM, I help companies scale from $2M to $50M+ in revenue with the GTM Accelerator Blueprint, sharing insights through the Scaling Better newsletter and supporting growth with GTM Sprints and Due Diligence reviews.

In conclusion

Good luck out there!

Recommended from Edwin Abl

SaaS GTM

Marketing

4/19/2025

Support is a lie

I sat through another investor panel yesterday where everyone kept talking about how to "support" their portfolio companies.Things like reviewing board decks, troubleshooting hiring issues, jumping into pipeline reviews, or offering feedback on positioning.A few years ago, I would've nodded along. It all sounds helpful.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor