3/21/2022

Here Are The Options For Your ABM Tech Stack

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Tech stack – Depending on the size of your lists and the size of your budget, it might make sense to enlist more robust technologies instead of cooking up a DIY strategy.

Providers like Demandbase and Terminus can be particularly helpful if you need support on the reporting side as well.

Data Platforms:
Enlyft — www.enlyft.com
Lusha — www.lusha.com
ZoomInfo — www.zoominfo.com
Sales Intel — https://salesintel.io
Rocket Reach — https://rocketreach.co
LeadIQ — https://leadiq.com
Ocean.io — www.ocean.io

CRM
HubSpot — www.hubspot.com
Salesforce — www.salesforce.com
Pipedrive — www.pipedrive.com

Sales Execution
Outreach.io — www.outreach.io
Salesloft — www.salesloft.com
YesWare — www.yesware.com
MixMax — www.mixmax.com
HubSell — www.hubsell.com

ChatBots
Drift — www.drift.com
Crisp — www.crisp.chat

ABM Gifting
Reachdesk — www.reachdesk.com
Hugg — www.hugg.com

Analytics & SEO
Google analytics/GTM
SemRush — www.semrush.com
Hotjar — www.hotjar.com
Optinmonster — www.optinmonster.com
Pagesense — www.pagesense.com
PPC: Linkedin campaign manager/Adwords

Customer Data
Planhat — www.planhat.com
Intercom — www.intercom.com

Other Tools
Growth Intelligence — www.growthintelligence.com
6Sense — www.6sense.com
Bombara — www.bombara.com
Phantom Buster — www.phantombuster.com
Zopto — www.zopto.com
Sopro — www.sopro.io
RightMessage — www.rightmessage.com
Hippo Video — www.hippovideo.io
Fortella — www.fortella.com
Jiminy — www.jiminy.com

about the author

A career scale-up operator, now Operating Partner at Mercia Ventures and advisor on differentiation, marketing, and GTM, I help companies scale from $2M to $50M+ in revenue with the GTM Accelerator Blueprint, sharing insights through the Scaling Better newsletter and supporting growth with GTM Sprints and Due Diligence reviews.

In conclusion

Good luck out there!

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