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4-8 weeks
spRint

Messaging, Positioning & Differentiated POV for Scale-ups (AKA Narrative Alignment)

Nowadays, B2B marketing is less about crafting the next revolution in X, Y, or Z and more about practical messaging that is differentiated and clear. Your worst nightmare is weak brand positioning and underperforming sales funnels.

If your messaging is fuzzy or your target audience doesn’t understand precisely your differentiation, competitors will pounce and win more market share. Let’s fix that.

Edwin Abl
SaaS SCALE-UP
ADVISOR, & MENTOR

How it works: 3-step Process

90-minute meeting to map your go-to-market
Homepages don't exist in a vacuum — what goes on them 100% depends on your go-to-market motions. We spend 90 minutes together mapping your growth model, channels, target segments, and use cases.
90-minute meeting to map your go-to-market
Homepages don't exist in a vacuum — what goes on them 100% depends on your go-to-market motions. We spend 90 minutes together mapping your growth model, channels, target segments, and use cases.
90-minute meeting to map your go-to-market
Homepages don't exist in a vacuum — what goes on them 100% depends on your go-to-market motions. We spend 90 minutes together mapping your growth model, channels, target segments, and use cases.

Let's clarify your confusing positioning & Undifferentiated POV

Your positioning is muddled.

Your positioning is product focused and confusing. People don't know what you do. Reframe your high-level positioning in the market. Who do you serve, what problem are you solving, and what makes you different?

Your messaging is too broad.

You are likely to have a broad message that is not specific to your narrow buyer. Hone your messaging to strike the right chord with your ideal customer profile (ICP).

Your POV is a broken record.

You struggle to articulate a unique point of view. You sound like every other vendor in your category. Differentiate your value proposition to cut through the noise and claim your market share.

Trusted by Scale-up Leaders

Adam Said

It was great working with Edwin on a recent pre-investment DD project. Edwin's holistic understanding of the entire commercial function for a B2B SaaS organization made him a compelling fit for this particular project, whereby the quality of his report and recommendations were of high value to us in tailoring post-investment action plans. He has also gone out of his way to continue to support the founders with relevant advice which I know has been valued.

[ Principal at Octopus Ventures | B2B SaaS VC Investor ]
Andrew Jones

We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark." His straightforward, practical advice energised the team and they wasted no time putting it into action in the following days. Having his expertise on tap has given us the boost we needed as we kick off our transformation.

[ Chief Executive Officer Chief Executive Officer at Tutorful ]
one-time payment
Narrative Alignment
$4,000
What’s Included:
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Refine your identity, vision, and mission  
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Clarify your ideal customer profile (ICP)
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Define your value proposition
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Segment your positioning narrative
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One-month sprint
one-time payment
Accelerated Narrative Alignment 
$6,000
What’s Included:
blue tick mark on light-blue background
Refine your identity, vision, and mission  
blue tick mark on light-blue background
Clarify your ideal customer profile (ICP)
blue tick mark on light-blue background
Define your value proposition
blue tick mark on light-blue background
Segment your positioning narrative
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Condensed two-week accelerator for faster results
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Delivered through 4x 75-minute high-intensity Zoom calls. That’s all.
RESULTS IN 6-8 WEEKS
Narrative Alignment
You'll get results in under 6-8 weeks:
What you'll get:
1) Refined positioning, messaging, value prop
2) A differentiated POV
3) Clarity over your ideal customer profile (ICP)
4) Segmented positioning narrative: company story, marketing story and sales story
How it works:
blue tick mark on light-blue background
Leverage the Narrative Alignment framework to craft a differentiated framing
blue tick mark on light-blue background
4x 75-minute high-intensity Zoom calls. That’s all.
blue tick mark on light-blue background
Experience guaranteed results. Explore my 100+ recommendations on LinkedIn to see the impact of my work.
RESULTS in 2-4 WEEKS
Accelerated Narrative Alignment 
You'll get results in under 2-4 weeks:
What you'll get:
1) Refined positioning, messaging, value prop
2) A differentiated POV
3) Clarity over your ideal customer profile (ICP)
4) Segmented positioning narrative: company story, marketing story and sales story
How it works:
blue tick mark on light-blue background
Minimum time commitment, maximum results. Accelerated sprints deliver results faster by squeezing more dedicated time into a short period.
blue tick mark on light-blue background
Leverage the Narrative Alignment framework to craft a differentiated framing
blue tick mark on light-blue background
4x 75-minute high-intensity Zoom calls. That’s all.
blue tick mark on light-blue background
Experience guaranteed results. Explore my 100+ recommendations on LinkedIn to see the impact of my work.