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Edwin Abl

My Current Books
and Products

Over the years I’ve developed a suite of frameworks, playbooks, courses, and software products. While Advisory is my main focus, my Due Diligence product for VC's / Investors, paid private community serves as a roadmap for SaaS companies, and people to get to the next level.
Demand Karma Due Diligence for Investor Backed Businesses
A forensic audit of marketing and sales capabilities. Expert insight with rigorous DD with road-maps and actions for post-deal execution. Visibility into risks and opportunities for the CEO. Make quicker and impactful decisions on the processes needed for growth.
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Free ABM Playbook
ABM “LITE” FORMULA is a proven, step-by-step process that shows you exactly how to launch an Account Based Marketing strategy in precise detail. It shows you exactly what to do every step of the way, right down to how to build ICP profiles, campaign architecture and what MarTech is needed to execute.
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How to Build a B2B Marketing Machine (Coming Soon)
A practical guide that teaches you the fundamentals of revenue generation marketing in B2B. If you are a CMO, this book will help you align your teams around a practical model for revenue growth and will give you a hands-on guide to building the systems and your strategic marketing model.